In this project, we developed a digital marketing strategy for Olympos Girls, the young girls line from Olympos, a sports clothing and footwear Mexican company.
- Brand Guidelines: Logo, font and color palette (Link to brand guidelines).
- Benchmark: We analyzed the content in Instagram, Facebook, web sites, online stores, and blogs of two international brands, Nike and New Balance, and one national brand, Prima.
- Qualitative market research: Interviews with Buyer Persona.
- User and Buyer Persona
- Brand Strategy Canvas
- Customer Value Journey
- Benchmark: We analyzed the content in Instagram, Facebook, web sites, online stores, and blogs of two international brands, Nike and New Balance, and one national brand, Prima.
- Qualitative market research: Interviews with Buyer Persona.
- User and Buyer Persona
- Brand Strategy Canvas
- Customer Value Journey
USER AND BUYER PERSONA
BRAND STRATEGY CANVAS
CUSTOMER VALUE JOURNEY
To develop our content strategy we created two campaigns:
1. Brand positioning campaign: Introducing Olympos Girls
2. Product positioning campaign: Introducing Olympos Supra
1. Brand positioning campaign: Introducing Olympos Girls
2. Product positioning campaign: Introducing Olympos Supra
For each campaign, we created 4 Instagram and 4 TikTok posts following the content strategy IIEE (Informational, Inspirational, Educational, Entertainment). We also created a web site with an online store, blog, email newsletters, and podcast. We developed a list of key words and long-tail key words (highlighted in pink in the pictures below) to incorporate in the copy of every social media and web site posts.
INSTAGRAM
TIKTOK
INSTAGRAM
TIKTOK
