Best Buddies International is a nonprofit organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development, and inclusive living for individuals with intellectual and developmental disabilities (IDD).
The campaign consisted of content for Best Buddies Mexico's social media, like posts, pictures and videos. It sought to publicize the volunteer and social service program, as well as the activities that are carried out weekly.​​​​​​​
Callejero
Location: Estadio Banorte, Distrito Tec
Description: Images of the Best Buddies booth and of the members informing the public, especially students, about the association.
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